Gardenbrook Veterinary Hospital
Gardenbrook had strong in-clinic loyalty but no paid search presence — a Google Ads program built around wellness plans and same-day availability made it a top-3 new-patient source within 90 days.
Where things stood
Gardenbrook had strong reviews and a loyal existing client base, but had never run paid search and had no way to reach new pet owners moving into the area before they'd already chosen a vet. Referrals were flat as the neighborhood's pet-owner demographic shifted, and competitors were capturing 'vet near me' searches by default.
What we built
Wellness-plan-focused campaigns
Dedicated ad groups promoting wellness and preventive care plans, Gardenbrook's highest-retention offering, instead of competing only on one-off visit keywords.
Hyper-local geo-targeting
Campaigns geofenced tightly around the service area and new-mover neighborhoods, with call-only ads for pet owners searching on mobile.
Same-day availability messaging
Ad copy and extensions highlighting same-day appointment availability, directly addressing what pet owners search for when choosing between nearby clinics.
How it rolled out
- Month 1Call-tracked account + wellness campaigns launched
- Month 2Call-only mobile ads go live
- Month 3Google Ads becomes #3 new-patient channel
Month by month
Account built, call tracking installed, wellness-plan campaigns launched.
Geo-targeting refined; call-only ads introduced for mobile searches.
Budget scaled into the highest-converting ad groups as data compounded.
Before vs. after Kelinik
- Google Ads became the #3 new-patient source within 90 days
- Wellness plan enrollments from paid search grew from near zero to a steady monthly stream
- Google Ads generated 214 qualified leads at an average cost of $11.40 per lead
- Call volume from mobile call-only ads increased 5.8x
“What stood out was how much Kelinik understood veterinary medicine specifically. They didn't try to sell us generic 'small business marketing.' Every recommendation was built around how pet owners actually search and choose a clinic.”