High-intent patients, captured the moment they search.
When someone searches 'emergency dentist near me,' they're ready to book today. We build Google Ads campaigns that capture that intent profitably, with every dollar tracked back to a booked appointment.
What is google ads for clinics?
Google Ads for clinics is a paid search program that puts your practice at the top of Google for high-intent, ready-to-book searches — like 'emergency dentist near me' or 'IV therapy cost' — with every click and call tracked back to a booked appointment so you know your exact cost per patient, not just cost per click.
Sound familiar?
You're paying for clicks, not patients
Without call tracking and conversion tracking set up correctly, you have no idea which keywords actually turn into booked appointments — so budget gets wasted on the wrong terms.
Generic agencies use generic strategies
Healthcare searches (symptoms, treatments, insurance questions) behave differently than e-commerce or B2B searches. A copy-paste campaign structure burns budget fast.
No one can explain your account to you
You're handed a dashboard full of impressions and clicks with no plain-language explanation of what's working, what isn't, and why.
What you get
Patients the day they search
Show up at the exact moment someone is ready to book, not weeks later.
Full call & conversion tracking
Know exactly which keywords and ads produce booked appointments.
Budget control
Aggressive negative-keyword strategy stops wasted spend on irrelevant clicks.
Landing pages that convert
Dedicated, ad-matched landing pages instead of generic homepage traffic.
What's included
Account audit or fresh build
We audit existing accounts for waste or build a new structure around proven healthcare frameworks.
Call tracking & attribution
Every call and form fill is tracked back to the specific campaign, ad, and keyword that drove it.
Intent-matched ad groups
Campaigns segmented by service line and urgency, not broad brand terms.
Conversion-focused landing pages
Pages built to match ad intent and maximize the percentage of clicks that convert to leads.
Negative keyword management
Ongoing pruning of irrelevant search terms to protect your budget.
Monthly performance reviews
A real conversation about cost-per-patient, not just a PDF export.
How our Google Ads process works
Audit & goals
We review historical performance (if any) and define your target cost-per-patient.
Build
Campaigns, ad groups, ad copy, and landing pages are built around real patient search intent.
Launch & optimize
We monitor daily in the first weeks, cutting waste and doubling down on what converts.
Scale & report
Budget shifts toward top performers and you get a monthly, plain-language performance review.
Why clinics choose Kelinik for Google Ads
Call tracking built in from day one
Every campaign launches with dynamic number insertion and call recording, so we know which keyword produced a booked patient, not just a phone ring.
Healthcare-safe compliance review
Ad copy and landing pages are reviewed against Google's healthcare and medical advertiser policies before launch, avoiding the disapprovals and account suspensions generic agencies run into.
Service-line segmentation, not one big campaign
Emergency, cosmetic, and routine-care searches get separate campaigns with separate messaging and budgets — because a patient in pain and a patient comparison-shopping convert on completely different offers.
Weekly optimization, not 'set and forget'
Search term reports are reviewed weekly in the first 90 days to prune waste fast, instead of the monthly drive-by most agencies treat as 'management.'
The searches this campaign is built to win
A sample of the real, high-intent queries your future patients are typing right now — grouped by what they're actually trying to decide.
- “emergency dentist near me”
- “same day vet appointment”
- “urgent care walk in near me”
- “same day chiropractor”
- “dental implants near me”
- “botox cost near me”
- “dog teeth cleaning cost”
- “physical therapy for back pain”
- “how much do veneers cost”
- “cost of therapy without insurance”
- “affordable IV therapy”
- “chiropractor that takes my insurance”
- “[competitor name] reviews”
- “best medical spa in [city]”
- “[your clinic] vs [competitor]”
- “top rated dentist near me”
Mistakes clinics make with google ads
Sending clicks to the homepage
A generic homepage forces the visitor to hunt for what the ad promised, killing conversion rate. Every campaign needs a landing page matched to the exact ad and offer.
No conversion tracking beyond form fills
Most patient inquiries in healthcare come by phone. Without call tracking, an account optimizes toward the wrong keywords because it's blind to your highest-value conversion path.
Running one campaign for every service
Blending emergency, cosmetic, and routine searches into a single campaign forces one generic message onto patients with very different intent and urgency.
Turning ads off after a slow week
Google Ads needs a data-gathering period to optimize. Pausing and restarting campaigns resets learning and makes performance worse, not better.
What every clinic gets, guaranteed
A documented 90-day plan
You'll see the exact strategy, milestones, and what to expect before any work begins — never a vague retainer.
Reporting tied to real revenue
Leads, calls, and booked appointments in plain language — not impressions or clicks dressed up as results.
One dedicated strategist
A named point of contact who knows your account, reachable directly — never a rotating support queue.
Healthcare-only specialists
Every person on your account works exclusively with clinics, so nothing is a first-time experiment on your budget.
Results from clinics like yours
Real case studies from clinics who used this exact service.
Tomken Veterinary Hospital
A single-location veterinary hospital burning budget on an unmanaged Google Ads account rebuilt it around call tracking and intent-matched keywords, cutting cost-per-new-patient while nearly tripling booked appointments in under four months.
North Park Veterinary Hospital
After two agencies failed to deliver measurable results, Kelinik restructured North Park's Google Ads account and cut cost-per-new-patient by 41% in the first quarter.
Gardenbrook Veterinary Hospital
Gardenbrook had strong in-clinic loyalty but no paid search presence — a Google Ads program built around wellness plans and same-day availability made it a top-3 new-patient source within 90 days.
Tandem Dental Group
A multi-location dental group unified inconsistent marketing across five clinics into one measurable system, cutting new-patient acquisition cost by a third.
“Kelinik rebuilt our website and local SEO from the ground up. Within four months we went from barely showing up on Google to ranking #1 for 'veterinary hospital' in our city. Our front desk team now spends more time with patients and less time chasing leads.”
“We'd tried two other agencies before Kelinik and neither could explain what our ad spend was actually doing. Kelinik gave us a dashboard, a monthly call, and — most importantly — a steady flow of new-patient calls that justified every dollar spent.”
“What stood out was how much Kelinik understood veterinary medicine specifically. They didn't try to sell us generic 'small business marketing.' Every recommendation was built around how pet owners actually search and choose a clinic.”
“Across our locations, Kelinik standardized what was a messy, inconsistent marketing approach into one system we can actually measure. New patient acquisition cost dropped by a third in the first two quarters.”
Google Ads for your specialty
See how this service is applied to the industries we specialize in, and explore the other channels that compound with it.
Google Ads FAQs
We only take on a limited number of new clinics each month
To give every client a dedicated strategist and real attention, we cap how many new partnerships we start monthly. Book your free strategy call now to claim your spot before the next cohort fills.
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