Tandem Dental Group
A multi-location dental group unified inconsistent marketing across five clinics into one measurable system, cutting new-patient acquisition cost by a third.
Where things stood
Each of Tandem's five locations ran its own marketing independently — different agencies, inconsistent branding, and no shared reporting. Leadership had no way to compare performance across locations or know which channels were actually working, and per-patient acquisition costs varied wildly by clinic.
What we built
Unified multi-location website
Built one cohesive site with location-specific landing pages, each locally optimized but sharing a consistent brand, booking flow, and tracking setup.
Standardized local SEO across all 5 locations
Rolled out identical Google Business Profile optimization, citation cleanup, and review generation systems to every location for the first time.
Centralized Google Ads with location-level reporting
Restructured paid search into one account with location-level campaigns, giving leadership a single dashboard to compare cost-per-patient across all five clinics.
How it rolled out
- Month 1Unified brand + website architecture finalized
- Month 2New multi-location site launched
- Month 3Centralized Google Ads account live
- Month 633% acquisition cost reduction confirmed group-wide
Month by month
Multi-location website architecture and brand system finalized.
All 5 Google Business Profiles standardized; new site launched.
Unified Google Ads account launched with per-location tracking.
Performance normalized across locations; underperforming clinics targeted with focused campaigns.
Before vs. after Kelinik
- New-patient acquisition cost reduced by 33% across the group
- Leadership gained a single dashboard comparing all 5 locations for the first time
- Combined organic traffic across locations increased 94%
- Lowest-performing location closed 60% of the gap to the group average within one quarter
“Across our locations, Kelinik standardized what was a messy, inconsistent marketing approach into one system we can actually measure. New patient acquisition cost dropped by a third in the first two quarters.”