Tomken Veterinary Hospital
A single-location veterinary hospital burning budget on an unmanaged Google Ads account rebuilt it around call tracking and intent-matched keywords, cutting cost-per-new-patient while nearly tripling booked appointments in under four months.
Where things stood
Tomken Veterinary Hospital was running Google Ads with no call tracking, broad match keywords, and no negative keyword list — spend was climbing every month with no reliable way to tell which clicks actually turned into booked appointments. Leadership suspected a large share of the budget was being wasted on irrelevant searches but had no data to confirm it.
What we built
Full call-tracked account rebuild
Rebuilt the account from intent-matched keywords (wellness exams, surgery, dental care, emergency visits) with every call and form fill tracked back to the specific ad and keyword that drove it.
Aggressive negative-keyword cleanup
Identified and blocked the search terms quietly draining the budget, redirecting spend toward the keywords pet owners actually use when ready to book.
Ad-matched landing pages
Built dedicated landing pages for wellness exams, surgery, and emergency visits so ad traffic landed on a page built to convert, not the generic homepage.
How it rolled out
- Week 2Call tracking live across all campaigns
- Week 4New intent-matched account structure launched
- Month 2Landing pages published; budget reallocated
- Month 438% cost-per-patient reduction confirmed
Month by month
Account audit, call tracking installed, negative keyword cleanup begins.
New campaign structure launched around intent-matched, call-tracked keywords.
Ad-matched landing pages published; budget reallocated toward top-performing ad groups.
Continued bid and budget optimization as call-tracking data compounds.
Before vs. after Kelinik
- Cost-per-new-patient dropped significantly within the first full quarter
- Booked appointments from Google Ads nearly tripled compared to the prior campaign structure
- Wasted spend on irrelevant clicks was identified and eliminated within the first two weeks
- Leadership saw, for the first time, exactly which keywords and ads drove booked appointments
“Kelinik rebuilt our website and local SEO from the ground up. Within four months we went from barely showing up on Google to ranking #1 for 'veterinary hospital' in our city. Our front desk team now spends more time with patients and less time chasing leads.”